Tips for a Lively Blog

Blogs are the fastest mushrooming (and dying!) Internet fad. The story is the same all over the world. Everyday thousands of blogs come into existence for reasons galore, but a few last more than a few months, some even less.

You may be a citizen journalist, an online “how-to” advice column writer from a field unimaginable, a social networker, or a businessperson … unless your blog is not first among equals with eyeball-catching content, attractive packaging, and constant updates, you will be as much wanted as last week’s newspaper. Five magical qualities are all what you need to make your blog the next blockbuster.

YOUnique Blog: Your blog can only be as original and innovative as you are. Water your blog with new ideas, fertilize it with persistently appealing thoughts, and weed out all the redundant information. Your content should always leave an element of anticipation for your followers.

Imaginative Blog: Why should I spend my time and bandwidth on your blog? What have you got buddy that should make me seek your page out of the billion others? Be as imaginative as maybe GOD. Let your blog be a canvas of what you do the best. Make it colorful, unpredictable, shocking, passionate, different … OK you get the picture:):):)

Blog Promotion: You don’t exist until you make people aware of your existence. All the usual rules of online advertising apply, except the power of word-of-mouth is supreme as far as blogosphere is concerned. A successful blog attracts some quality advertising, but beware – don’t make your website look like an ad-mag, for which you need to manage your advertisement placement wisely. Some additional features such as a facebook or a twitter account or a correctly placed advertisement in a niche magazine can go a long way in promoting your blog.

User-friendly Blog: I get extremely cross and frustrated with blogs where simple connectivity seems like rocket science, with pages and pages information required before I can even decide whether I want to join the bandwagon. Make your blog feel like home, where everything seems easy and within reach. Make your visitors feel instant connectivity with simple, easy-to-do instructions, simple tags, and uncomplicated instructions. A few comments or topics that generate discussions make regular followers feel acknowledged and accepted.

Regular: Public attention is very fickle. To hold on to you base, be regular in updating your blog. You may not renew every day, but at least keep regular days when people can expect to see something new from you. After a while, blogs can be as addictive as the morning newspaper, and a smart blogger will always perform for the next applause.

Rome was not built in a day, and your blog will need some careful nurturing before your efforts bear fruit. So if you mean business, get ready to rough it out. Do it yourself if you have the time or hire a blog management company to do it for you.

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Publish Press Releases for Effective Business Promotion

The fundamental purpose of Business Promotion is to GET NOTICED by your prospective customers. Companies spend hundreds and thousands on advertisements to get their attention. Whereas an Optimized Press Release is an easy way to get noticed more effectively and more credible to your audience.

A press release could be a written text that describes a news-like event on the products or services you wish to offer to your customers or could be some information about your company. If the story interests television networks, radio stations, magazines, newspapers as well as online resources then it will get published bringing with it all the glory of media publicity at no cost.

I was excited when I came to know that a press release could also do the following:

It is capable of increasing the traffic to your website

It helps to increase keyword rankings

It increases the back links to your website

It draws the attraction of the search engines to your website

It increases the brand name of the website

And, it can do all the above at no cost

You can just send out one press release and grab the attention of a wide audience including journalists and websites that are from the same or similar industry. You can gain instant publicity through press release as it will help you to get more prominent news rankings and flash the limelight on you in media stories and product reviews, and link the interested reader to your company’s website and hence ensure increased traffic to your website accompanied with sales.

Internet news channels such as Google news, Yahoo news, etc. index press releases. This means that all those who subscribe and read these news websites will come to know of the press release if it is indexed by the search engine. The publicity for your brand and website increases resulting in an increase in traffic to your website and thereby sales.

People love reading the news and are always on the lookout for good stories. If you can give the reader good, genuine stories through press release then you can definitely carve a niche for your company. So ensure that your story interests the reader and is not in the lines of an advertisement. If the reader senses an advertisement then the press release will lose its value.

Online press release distribution paves the way for search engine optimization. Search engines favor press release and the website’s ranking increases. It is every businessman’s dream to see his website at the top of search results.If you impress your customer with your press release then the credibility of your business increases. Your customers value your products and this goodwill will continue for all the products and services you offer in the future.

Having understood the benefits of writing a press release, why wait for a news to happen. Every small thing that happens in the course of your business could be turned into news like, for example, a discount sale, an award won, a fund-raising program, etc. I have picked up my pen to write a press release for my business, and why not you?

Find out about this and more articles at www.surefireonlinemarketing.com