The fundamental purpose of Business Promotion is to GET NOTICED by your prospective customers. Companies spend hundreds and thousands on advertisements to get their attention. Whereas an Optimized Press Release is an easy way to get noticed more effectively and more credible to your audience.
A press release could be a written text that describes a news-like event on the products or services you wish to offer to your customers or could be some information about your company. If the story interests television networks, radio stations, magazines, newspapers as well as online resources then it will get published bringing with it all the glory of media publicity at no cost.
I was excited when I came to know that a press release could also do the following:
It is capable of increasing the traffic to your website
It helps to increase keyword rankings
It increases the back links to your website
It draws the attraction of the search engines to your website
It increases the brand name of the website
And, it can do all the above at no cost
You can just send out one press release and grab the attention of a wide audience including journalists and websites that are from the same or similar industry. You can gain instant publicity through press release as it will help you to get more prominent news rankings and flash the limelight on you in media stories and product reviews, and link the interested reader to your company’s website and hence ensure increased traffic to your website accompanied with sales.
Internet news channels such as Google news, Yahoo news, etc. index press releases. This means that all those who subscribe and read these news websites will come to know of the press release if it is indexed by the search engine. The publicity for your brand and website increases resulting in an increase in traffic to your website and thereby sales.
People love reading the news and are always on the lookout for good stories. If you can give the reader good, genuine stories through press release then you can definitely carve a niche for your company. So ensure that your story interests the reader and is not in the lines of an advertisement. If the reader senses an advertisement then the press release will lose its value.
Online press release distribution paves the way for search engine optimization. Search engines favor press release and the website’s ranking increases. It is every businessman’s dream to see his website at the top of search results.If you impress your customer with your press release then the credibility of your business increases. Your customers value your products and this goodwill will continue for all the products and services you offer in the future.
Having understood the benefits of writing a press release, why wait for a news to happen. Every small thing that happens in the course of your business could be turned into news like, for example, a discount sale, an award won, a fund-raising program, etc. I have picked up my pen to write a press release for my business, and why not you?
Find out about this and more articles at www.surefireonlinemarketing.com
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