Website Health Check: Keyword Blunders - Part 2

If you have read the first part of the article, you should by now be aware of the basics of keywords and the importance of Website Health Check. Keyword density is another important aspect of Search Engine Optimization and will be dealt with in this article. Some more blunders in keywords such as keyword stuffing, spelling errors, cloaking, etc. revealed by a Website Health Check report are mentioned here.

Blunder 1: Keyword that is not relevant to the content
Many people do this mistake in keyword research. The output of the keyword research should be that the final keywords should be 100 percent related to the website, with low competition and high search volume. But, most people on their attempt to balance competition and search volume lose sight of the relevancy of the keywords to the site. Irrelevant keywords will not help in Search Engine Optimization.

Blunder 2: Keyword density being too low
Another probable flaw found in websites through a Website Health Check is keyword density. Keyword density is the number of times a keyword repeats itself when compared to the rest of the content. If the keyword density is low, it won't create an impact for the search engines to register the word as an important element for the website. The standard should be around 4% - 7% of the entire webpage. But, if the keyword density is high, it results in "keyword stuffing" which we'll discuss next.

Blunder 3: Having a high keyword density (aka) keyword stuffing
Keyword stuffing can be defined as "the technique by which a keyword(s) is overly repeated in the webpage content to get a higher page rank." This is considered to be an unethical SEO technique which may easily result in the website being penalized by search engines. This process is also considered to be a part of Spamdexing (again unethical!). This will probably result with your site being banned by the search engine.

Blunder 4: What's the spelling again?
The keyword research might provide you with a good set of keywords to use in your website. But, due to silly mistakes and typographical errors, people make the word plural or commit a spelling mistake. Search engines do not have the capacity to check for the misspellings and change them as necessary. In keywords, there is a sea of difference between "box" and "boxes".

Blunder 5: Having hidden text or keywords (aka) cloaking
Cloaking will reduce your page rank to as low as zero or the search engine could easily ban the site. Cloaking is an unethical procedure of adding invisible content in the website containing the keywords to get a higher position for queries in search engines based on the specific keywords. This could be done by making the font color of the content same as the background. Another form is by replacing the respective description used to describe missing images with keywords. This may be unintentional due to a technical error. You know it. But does the search engine know that it is unintentional?

You can use a vast array of tools on the Internet to find these blunders. Or, you can get a Website Health Check report for your site from any site providing SEO services.

Once you find that your website needs change, contact your website administrator to make the necessary changes. More preferably you could approach your SEO vendor if you have one because they are more trained in keywords and other optimization criteria. Some of these blunders may cause more harm than others. Even then, why leave it to chance? Start your Website Health Check today!