How to Choose the Best Keyword for On-Page Optimization

Means to find good keywords:

"Keywords" are the words that your potential customer associates with your product or service. You should know what the reader is likely to type into the search engine. You can even try this by typing your keywords the way your site viewers would. Choosing keywords for on-page optimization need not be complex. You just need to take a few things into consideration.

1) Significance: Keywords must be relevant to the business.
2) Magnitude: How important is this core term in relation to the other yet-to-be-optimized keywords
3) Addressee's objective: Will this bring in exactly the aimed-at traffic in comparison to the other keywords?
4) Exploration volume: Will this bring in solid amount of traffic in relation to the other keywords?

The keyword formula:

Keywords for evaluation are usually the keywords that work best for search engine optimization. The number of search results on Google for your keywords are calculated with KEI (Keyword Effectiveness Index) for each keyword. The KEI compares the number of searches for a keyword with the number of search results in which keywords are most effective for your operation.

Finding the best keywords:

The best use of keywords in on-page optimization is best defined by the ratio between relevance, popularity and competition. The keyword which is most related to your business having the largest number of searches and the smallest competition is the best. If you do well in local search, you can easily overcome all the competition and show up in the search engine results for the given keyword.

What you should do:

List the keywords that people use to find your business.

Note how many people use the keywords you have selected.

Classify your competition and make sure the keywords you have chosen are relevant.

Breaking keywords into pages:

Keyword optimization has to be cent-percent related to the content of the page. Choose the best few keywords for the home page and spread the rest on the other pages. Choose one or two keywords that you can use throughout the pages that will act as your main keywords.

Suggestions:

Here are some useful tips for finding the best keywords for on-page optimization.

1) Words you feel people would type in to find the website, its products/services, etc.
2) FAQs that your clients ask you will contain important keywords.
3) What actions do your viewers try to accomplish with your website?
4) Industry glossaries and reference materials
5) Thesauri, taxonomies and anthologies
6) Contents of websites listed in related classes of the directory
7) Geographical dependence on search expressions

The points you learned here should be enough to jump-start you on keyword optimization. Of course, like any other research methodology it requires skill, time and effort. If you feel that your time is best spent on your business then seek the help of a good SEO company. They are experienced in these criteria and will help you on your way to online success!

Content Syndication: Myths busted

Before we dive into content syndication, let’s learn all about what content is.

What Is Content?

Today, everybody talks of having good content in their website. But what is good content? What does it mean? Content is simply the stuff that you have on your site, and good content is the useful information or tool that a visitor to your website might find. Good content entirely depends on the purpose of your site.

Content can be presented in the form of text, audio, video, or applications. In the textual form it could be news articles, blogs, political and cultural commentaries, reviews of TV, music, books, and other forms of media, travel pieces, sports scores and stories, stock quotes and analysis, and even full-length songs or movies. The above list makes it clear that some useful information is provided in various forms to the visitor to make his visit meaningful. It would be a pleasure for the user to navigate such a site.

What Is Content Syndication?

Syndication means distribution and content syndication is distributing or sharing the content available in one website with multiple other sites.

How Does Content Syndication Help You?

When you share the content of your website with multiple other sites it adds great depth and provides the latest information on the web pages of the receiving website thereby making it more attractive to the visitors. In today’s scenario websites need to look fresh and new at all times and content syndication provides a constant source of new material to be published on your website.

On the other hand, it is also a benefit to your website as it gives an exposure to your website across numerous online platforms. The website’s name gains free publicity which leads to more traffic, more contacts, more business, and more profit. This is a free and easy form of advertisement to your website.

What Is the Myth about Content Syndication

The myth is that content syndication may not be of much help as Google dislikes duplicate content and it is best to reduce the amount of content you syndicate (distribute) on the web.

Myth Busted

This is a misunderstanding. Content can be distributed without having an adverse effect on your website. If you have the original content on your website, you can rewrite, reorganize or restructure the original with minor changes and then submit it to various sites. This helps to improve ranks, visits, and sales.

Google being intelligent always tries to look for the site from where the content originated and gives the website “search engine credit” and higher ranking in the organic results listing. It does not matter if your website is not the one where the content originated. You are sure to find a place close to the original website which is going to be of tremendous help to you to increase traffic to your website.

Duplicate content is discouraged by Google only if there is duplication of the content in the same domain. It does not discourage syndication in other websites through article directories, press releases, etc.

Google will consider your pages as duplicates if the page titles and meta descriptions are one and the same. So it is essential that each web page has unique relevant tags and keywords.

If you understand the power of your content and how to syndicate it the right way you will accelerate your way to success.